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Cookie Policy
1. Introduction & Legal Framework
This Cookie Policy explains what cookies are and how Help Desk Heroes (“we”, “us”, or “our”) uses them on our website. It details the types of cookies we use, the information we collect, how that information is used, and how you can manage your cookie settings.
In compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations (PECR) enforced by the Information Commissioner’s Office (ICO), we obtain explicit, informed consent before placing any non-essential cookies on your device.
2. What are cookies?
Cookies are small text files that store small pieces of information. They are saved on your device when a website is loaded on your browser. These cookies help us ensure the website functions properly, make it more secure, provide an enhanced user experience, analyze website performance, and identify areas needing improvement.
3. How do we use cookies?
Like most online services, our website uses first-party and third-party cookies for several purposes:
- First-party cookies: These are strictly necessary for the website to function properly and do not collect any personally identifiable data.
- Third-party cookies: These help us analyze site performance, understand user interactions, maintain secure services, deliver relevant advertisements, manage affiliate attribution, and improve overall user speed and performance.
4. Types of Cookies We Use
Necessary
Necessary cookies enable basic features of this site, such as secure log-ins, cross-site request protection, or saving your consent preferences. These cookies do not store any personally identifiable data and do not require prior consent under UK PECR.
| Cookie | Duration | Description |
|---|---|---|
cookieyes_privacy_policy_generator_session |
2 hours | CookieYes sets this cookie to maintain the user session while using our Privacy Policy Generator. |
XSRF-TOKEN |
2 hours | Enhances visitor browsing security by preventing cross-site request forgery (CSRF). |
cookieyes_cookie_policy_generator_session |
2 hours | CookieYes sets this cookie to maintain the user session while using our Cookie Policy Generator. |
irclickid |
1 month | The Impact platform sets this cookie to securely store referral information essential for accurately processing and attributing user referrals made through affiliate links. |
tpclickid |
2 months | The Tapfiliate platform sets this cookie to securely store referral information essential for accurately processing and attributing user referrals made through affiliate links. |
cookieyes-* |
1 year | CookieYes sets this cookie for consent solution management and recording user consent preferences. |
Functional
Functional cookies perform features like sharing website content on social media, collecting feedback, managing live chat sessions, and enabling third-party services.
| Cookie | Duration | Description |
|---|---|---|
ytidb::LAST_RESULT_ENTRY_KEY |
Never Expires | Used by YouTube to store the last search result entry clicked by the user to improve future search relevance. |
intercom-id-* |
8 months 26 days 1 hour | Intercom sets this cookie to allow visitors to view and maintain history of conversations had on Intercom websites. |
intercom-session-* |
7 days | Intercom sets this cookie to maintain active visitor chat sessions. |
intercom-device-id-* |
8 months 26 days 1 hour | Intercom sets this cookie to identify unique visitor devices on Intercom widgets. |
__Secure-ROLLOUT_TOKEN |
6 months | YouTube sets this cookie to manage the phased rollout of new features and updates. |
NEXT_LOCALE |
Session | Stores the user’s selected language and locale preferences for navigation. |
Analytics
Analytical cookies are used to understand how visitors interact with the website, providing insights into metrics like visitor count, bounce rate, traffic sources, and page performance.
| Cookie | Duration | Description |
|---|---|---|
_ga |
1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session, and campaign data and track site usage. |
_hjTLDTest |
Session | Hotjar sets this cookie to determine the most generic cookie path to use instead of the page hostname. |
_gcl_au |
3 months | Google Tag Manager sets this cookie to experiment with advertisement efficiency across services. |
_clck |
1 year | Microsoft Clarity retains the browser’s Clarity User ID and settings exclusive to the website. |
_clsk |
1 day | Microsoft Clarity stores and consolidates a user’s pageviews into a single session recording. |
MR |
7 days | Set by Bing to collect user information for analytics and performance purposes. |
_ga_* |
1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_hjSessionUser_* |
1 year | Hotjar ensures data from subsequent visits is attributed to the same unique user ID. |
_hjSession_* |
1 hour | Hotjar ensures data from a specific visit session is tracked accurately. |
_cltkSession |
Session | Microsoft Clarity stores information about how visitors interact with the website. |
_hjAbsoluteSessionInProgress |
1 day | Hotjar flag set to detect a user’s first pageview session. |
VISITOR_PRIVACY_METADATA |
6 months | YouTube stores the user’s cookie consent state for the current domain. |
mp_*_mixpanel |
Never Expires | Mixpanel determines user interaction patterns to optimize website usability. |
cky_flowIdLogin |
Session | CookieYes sets this cookie for analytics purposes to understand user consent flow interactions. |
Performance
Performance cookies analyze key performance indexes of the website to deliver a smoother user experience.
| Cookie | Duration | Description |
|---|---|---|
SRM_B |
1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
_uetsid |
1 day | Bing Ads sets this cookie to engage with users who have previously visited the website. |
_uetvid |
1 year 24 days | Bing Ads sets this cookie to track and engage repeat visitors. |
Advertisement
Advertisement cookies serve customized advertisements based on previously visited pages and help analyze campaign effectiveness.
| Cookie | Duration | Description |
|---|---|---|
YSC |
Session | YouTube tracks views of embedded videos on pages. |
VISITOR_INFO1_LIVE |
6 months | YouTube measures bandwidth and determines video player interface versions. |
test_cookie |
15 minutes | DoubleClick.net determines if the user’s browser supports cookies. |
SM |
Session | Microsoft Clarity synchronizes the MUID across Microsoft domains for advertising. |
MUID |
1 year 24 days | Bing recognizes unique web browsers for advertising, analytics, and operations. |
ANONCHK |
10 minutes | Bing stores a user’s session ID and verifies ad clicks on the search engine. |
IDE |
1 year 24 days | Google DoubleClick IDE stores information on website usage to present relevant ads. |
__Secure-YEC |
Past | YouTube stores video player preferences and helps prevent fraudulent activity. |
__Secure-YNID |
6 months | Google supports personalized advertising and measures ad performance. |
5. Manage Cookie Preferences & Your Rights
Under UK GDPR and PECR, you have the right to accept or reject non-essential cookies.
You can adjust your consent choices at any time by triggering our consent manager below:
Alternatively, browser settings allow you to block or delete cookies. Follow your browser’s official guide to configure your preferences:
6. Contact Us
If you have any questions or concerns about our Cookie Policy or data protection practices, please reach out to us:
- Company: Help Desk Heroes
- Website Contact: https://helpdeskheroes.co.uk/contact/